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A Story Worth Telling

Sep 20, 2021

The talent that drives today’s economy doesn’t compromise on quality of life as readily as generations past. And anyone who’s traveled widely, whether for business or family or pleasure, can testify that the core of a bustling city, though it might contain career opportunities, is in too many cases not a particularly attractive place to live. The condos in midtown Atlanta offer a rare and emphatic exception, because the live-work-play community we see in Midtown today has been planned and prepared for more than 40 years.

The offer of Midtown Atlanta condos for sale is a pleasant, percolating blend of residences and businesses, culture and retail, hotels and restaurants, green spaces and high-rise power plays, all connected by shaded walks and bike paths with trees along the way. The success of having one of the world’s most broad-shouldered and enterprising cities turn out like this represents an astounding achievement. And it came to be this way according to plan.

Never on the Shelf

The master plan that set these visions in motion is now in its third generation. Blueprint Midtown III is the rarest of civic plans, because it never sat forgotten on a shelf. Now in its third generation as a living roadmap for prosperity, this is an owners’ manual for the live, learn, work, and play community that emerged to serve the finest of the luxury condos in Atlanta. It’s been said that the biggest difference between Blueprint Midtown and other cities’ master plans is that this one got implemented. Among its accomplishments was the largest rezoning in the city’s history and more than $6 billion in new investment.

One reason for the persistent success of Midtown as a desirable place to live is that the master plan took shape against the fiercest kind of competition. The plan had to be superb to succeed.

Overcoming the Best Competition

At the time the Midtown Alliance was formed, a suburban trend was already two decades old. In Atlanta, there flourished a standard for single-family homes so attractive that its porches, lawns, and pools magnetized young executives. Corporate headquarters in New York, L.A., and Chicago knew well that when you transferred a rising corporate star to Atlanta, you’d better be ready for them to stay there, because leaving was rarely an option once they’d tasted Atlanta living and the value of property here.

Midtown condominiums have since then replaced those mini mansions as the magnets for rising stars of the digital economy. Creating an environment where condos are embraced in pedestrian and bike-friendly streetscapes, canopied by trees, and connected to every form of recreation and renewal, indoors or outdoors, this is the triumph of Midtown.

If you’re interested in the energy and direction of the future, here in Atlanta, we’d like to discuss that. Just call us at 404.347.3838 or find out more at